The Gysta Group online business training programs prepare you to take advantage of growing career opportunities in a variety of in-demand sports fields. Taught by accomplished faculty with real-world experience, the courses are paired with a convenient learning environment that is backed by years of experience in delivering online programs. Expert support professionals are accessible when you need them most with the academic resources and student services to help you succeed


In an introduction to the basics of starting a sports business, Keith Coleman provides insight into the successful steps and methods needed to build a dynamic sports start-up. The main goal of this course is learning how to rapidly move through the process of getting started the right way. This is done by learning from his mistakes and his successes. Many start-up businesses fail by not knowing their customer base and the market in which they spend their money. To mitigate that, students will learn how to move around the pitfalls of starting a new business and establish a sustainable business model. Starting a small business is hard! That is why we’ve designed this course to help members like you gain the knowledge to make your start-up phase as easy as possible, and to improve your odds of becoming a successful entrepreneur. We want you to be as prepared as possible, with the tools and knowledge needed to build a thriving sports business. Building a start-up sports business is not simply selling a product, but rather executing a plan for a successful business model.


  • Leadership-centered Integration of Learning

    GYSTA classes are taught with a Leadership worldview that will encourage you to make a positive impact in the world.

  • Flexibility of Our Online Format

    Our flexible online format allows you to juggle life, work, and family all while learning the sports business.

  • Affordability

    Gysta’s online tuition cost means that you know exactly what your courses and programs will cost from the start.


  • Am I required to complete the course within a specific timeframe? 

    No, the course is self-paced, which means you can work on the course at your convenience. 

  • How long will it take to complete the course?

    Since the course is self-paced, you determine how long it will take. However, the course is several hours long.  

  • Do I get access to you if I have questions while going through the course? 

    Yes, you can email us anytime with any questions or concerns that might come up while completing the modules. 

  • Is the course for newbies or experienced business owners? 

    This course is designed for newbies to help show them a step by step guide in starting their own sports business. However, this course can also help people who have already begun their small business but need help growing and expanding their services and customers.

  • Will I be able to juggle taking this course while being active in the service?

    Absolutely! This course is self-paced; you can log in and work on this course around your schedule. 

  • What format is the content delivered? 

    The course is in a video learning format with slides that are easy for students to control. 

  • How long do I have access to this course?

    Forever, after payment is complete, you will always have access to this course.  

  • This course is a big investment for me. Is it worth the price? 

    We believe the course is worth it, and you will get great results. Put it this way, if your business is open for five years you will only be paying 27 cents a day! 

  • Does this course cover the financial & legal aspects of starting an online business?

     Yes, this course will cover everything you need to know about the financial side of starting a business.